More Developers Embrace the Shift in Business Dynamics from Product to Relationship

Today the business dynamics is changing and there’s a shift of focus from products to relationships. Businesses that focused on products earlier have become more relationship centric because, every buying decision is ultimately backed by emotions. A great customer experience accounts for a quicker and a less hesitated buying decision made by the customer. As channel partners are capable of closing deals faster and bring repeat sales by  their personalized approach towards every customer, therefore their role is becoming indispensable. Since these agents act in a supporting role, keeping them updated on projects, help them in becoming more informed and convincing before prospects. Family get together like the Happyville carnival was a great opportunity to build an emotional connect with brand ambassadors.Coming face to face with realtors helps developers bridge the gap which might exist due to rare face to face meetings due to time crunch. Therefore such events are a corridor to build relationships. Monest arranged one such developer-channel partners meet at the Siddha Happyville on Sunday, 14th April 2019.

Away from the cacophony of the crowded city of Kolkata, Siddha Happyville is an alternative to peace of mind, a happy and a less chaotic life in Rajarhat Chowmatha. Siddha Happyville developers threw a tolly-star studded celebration party on completion of  30,000 sq. ft Siddha Town Club. The exceptionally spectacular club welcomed the guests to its library – home to 300 books, the brewing coffee shop, the buzzing banquet, the indoor games room that has a separate rifle shooting area. Separate courts welcomed football, cricket, badminton and tennis lovers at the club house. Among other attractions at the clubhouse tour were the state of the art gymnasium and Nirvana- the massage room, a miniplex for movie lovers and the children’s playhouse. At the Happyville, the Siddha Town Club is the centre of attraction that boards world class amenities for its happy dwellers.

Among the special guests present at the event were the tollywood stars of the recently released Indian Bengali thriller Vinci Da. Srijit Mukherjee, Anupam Roy, Sohini Sarkar and Rudranil Ghosh added glory to the glamour of the club house. Among other guests present at the party were the residents of the Happyville, its potential buyers and interested channel partners. It was more than just an ordinary get-together over snacks and drinks. The event also offered a free tour of the site to its interested buyers and channel partners. Real estate agents who were Monest invitees took a tour of the project site and met the developer’s team face to face. A better knowledge of the project and the project people ignited interest among the  channel partners who expressed their eagerness to visit the site again with interested buyers. The gathering also helped the real estate agents to strengthen network among their clan.

Nidhi Sancheti, the Co-founder of Monest says, “the offline event by Monest saw an excellent number of realtors showing up at Siddha Happyville. Real estate developers these days are embracing technology and modern methods for the promotion of their brand and projects. They understand that every product has identified the importance of relationship building. Apart from delivering quality product, businesses are also focusing towards building a great customer relationship hence, there’s a growing demand for  real estate agents. Realtors or channel partners make the process of marketing more personalised and engaging for the consumers. Developers today understand that 3/4th of business comes through channelized marketing, which is more cost effective and result driven. More and more builders are teaming up with Monest as our registered channel partners deliver better conversion in time. This occasion has introduced Siddha Group to a pool of channel partners who are now groomed advocates of the Happyville project. We are looking forward to organize more such channel partner events  in the future which is a win-win opportunity for both parties.”

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